No Authentic Stories, No EngagementThere were plenty of successful stories being shared at Netroots Nation – from fundraising to thousands of signatures getting secured for petitions. One that quickly struck a chord with me was the story of 16-year old Karl Singer (@populista). Karl talked about how he was able to raise over $65,000 for the Obama campaign in 2008 (when he was only 14 years old). His formula for storytelling was short, but sweet. Here are Karl Singer’s three steps for constructing your message:
1) Tell the story of ‘self’. In other words, tell your audience who you are and what your message is. This gives viewers an introduction to both you and your mission.
2) Tell the story of ‘us’. By telling the story of ‘us’, you articulate ways this specific issue or mission affects the community. This step demonstrates that you’re part of a community, which builds trust in the audience’s eyes.
3) Tell the story of ‘how’. By showing viewers how they can get involved makes your story more real and within reach.
Connecting and engaging with your audience involves building an authentic and meaningful story, and these three simple rules can help you do exactly that.