The Experiment Begins
Over the past few weeks, our team has selected three campaigns that we intend to run as our initial experiments for alpha saucers. To us, the word “experiment” clearly describes the place we are at in our growth period. We are validating and challenging many of our assumptions involving the offline and online media buys. We are immersing ourselves with real data, statistics, and data with potential partners. We are spending time trying to learn more about our customer segments and what messages and creative really motivate them. And we are engaging with our cause-partners to understand their mission(s) and the impact that fan-driven marketing would have on their businesses.
Our goals for this experiment are vast. We want to understand the funding selection criteria that our users find relevant. To name a few:
· How much does the quality of the actual creative matter, or does it?
· Does the final placement (print vs tv, for example) inform the funding decision?
· Do users care more about the organization / mission? Are they un-swayed by the actual creative / placement? Or vice versa?
· What impact will increased marketing have on organizational goals?
Over the next few weeks, we will reveal the campaigns and announce when funding will be open. Stay tuned, and until then – please email us with your thoughts. What types of campaigns are you would be most excited to fund? What criteria that matters to you?